TPGi Content Marketing Case Study

As a B2B SaaS Content Marketer who turns complex products into full-funnel programs that rank, educate, and convert, I’ve shipped enhanced SEO content, nurture emails, and sales enablement tools that lifted conversions by 16.7%, drove 640+ gated submissions, and influenced 4,000+ contacts across enterprise accessibility and HR tech.

Case Study: SEO Win on “Accessibility Audit”

Snapshot: Increased site visibility and improved search rankings/organic engagement within the first six months of publishing.

Blog Post. 3 Risks to a Poorly Created VPAT: Why VPATs Matter More Than You Think

Case Study: VPAT® 101 Webinar → Nurture → Consults

Snapshot: Developed high-performing nurture emails focusing on post-event education that drove resulted in multiple SQLs making it through the funnel.

Case Study: TPGi as a Service (TaaS) Video A/B

Snapshot: Lift LP conversion with clearer product comprehension, impacting MOFU, and driving landing page conversion rates.

ADA Title II Compliance Blueprint cover.

Case Study: ADA Title II Compliance Blueprint (Flagship Guide + Nurture)

Snapshot: Generate TOFU demand and educate public-sector personas to build awareness around pending legislation.

Assistive Technology Software Licensing Options Comparison Chart

Case Study: AT Software Subscription: Sales Enablement Collateral

Snapshot: Enable reps/dealers to sell subscriptions over perpetual licenses by creating content that trains on objection handling efficiency and asset adoption.

Melissa Morse