top of page

PROFESSIONAL RESUME & EXPERIENCE

Content Marketing Manager

TPGi/Vispero
Remote

June 2024 - Sept. 2025

TPGi, part of Vispero, is a global accessibility solutions provider that delivers assistive technology software and professional services to enterprise organizations, government agencies, and consumers.

TPGi, part of Vispero, is a global accessibility solutions provider delivering assistive technology software and professional services to consumers, enterprise organizations, and government agencies. As Marketing Content Manager, I led the end-to-end content strategy and developed AI-enabled operations to unify messaging, scale multi-channel campaigns, and drive measurable growth across the funnel.

​

I developed a comprehensive content roadmap and editorial calendar, launching 10 cross-channel, full-funnel campaigns in 2025 that generated 640+ gated content submissions, influenced 4,000+ contacts, and contributed $37K+ in attributed deal value.

 

I co-led the SEO strategy amid evolving search behavior, increasing site visibility by 17% YoY, earning 4,100+ new views (≈40% of total engagement), and extending reach by 1,100+ views with 70% engagement by mid-2025.

 

Partnering closely with sales, product, and design, I crafted high-performing assets (ad copy, one-pagers, guides, battlecards, and YouTube content) that drove 4,100+ views, accounting for roughly 40% of engagement in late 2024.

 

A notable win included securing and leveraging a high-impact VPAT case study with Cvent, amplifying credibility across organic and paid channels.

​

To stay ahead of search trends, I pioneered content performance tracking in AI-generated search overviews. Starting with zero content visibility in January 2025, I used SEMrush SERP features and Looker Studio dashboards to grow TPGi’s footprint to ~45 pieces of content regularly surfacing in LLMs by September. These insights shaped blog optimization tactics, keeping our expertise prominent in emerging search experiences.

Achievements

  • Built 15 custom GPT agents trained on TPGi’s brand voice and product knowledge, enabling 10+ concurrent campaigns across SEO, email, and social channels, dramatically increasing content output and operational efficiency.

  • Authored and optimized content that lifted site visibility by 17% YoY, earned 4,100+ views (≈40% of engagement in late 2024), and extended reach by 1,100+ views with 70% engagement by mid-2025.

  • Developed high-impact marketing assets — including case studies, whitepapers, blogs, guides, and sales collateral — supporting 10 cross-channel campaigns that produced 640+ gated-content submissions, influenced 4,000+ contacts, and contributed $37K+ in attributed deal value.

  • Designed HubSpot-based nurture content with A/B testing and automation, reaching 4,000–13,000 contacts per campaign, achieving an average 41% open rate, and generating sustained clicks and conversions across ABM and lead-generation initiatives.

  • Pioneered AI-driven content performance tracking, growing TPGi’s presence in AI-generated search overviews from zero in January 2025 to ~45 pieces by September, informing blog and SEO optimization strategies that maintained thought-leadership visibility in emerging search experiences.

Content Manager
Director of Content

Director of Content Marketing

HRlogics
Remote

Sept. 2023 - Feb. 2024

HRlogics is a small HR technology start-up with under 200 employees that offers employers compliance software and expert guidance. 

As Director of Content Marketing, I led efforts to unify five product lines under a single brand voice, built a scalable SEO foundation, and implemented data-driven processes to improve visibility, engagement, and lead attribution.

​

My responsibilities included creating brand voice guidelines to align marketing and sales messaging for five existing products into a single, cohesive brand, pioneering pillar-based content marketing strategies to increase brand visibility, and writing SEO-optimized blog posts targeting high-volume, long-tail keywords.

 

I focused on turning complex insights into digestible product info, highlighting the key benefits of these solutions, tailoring our language to resonate with decision-makers at the executive level. Additionally, I crafted messaging to effectively communicate with various professionals, including HR generalists, finance executives, brokers, professional employer organizations (PEOs), and staffing agencies.

​

In addition to brand messaging, I led the company's Search Engine Optimization (SEO) efforts. I conducted thorough competitor keyword and content analysis research to identify opportunities to improve search visibility. Using SEMrush, I conducted technical SEO audits to identify website performance bottlenecks and implemented on-page SEO best practices. I also enhanced website content for search engine results page (SERP) optimization, aligning with user search intent to improve organic traffic.

 

I developed SEO content guidelines and best practices for content creation, leveraging insights into user intent to optimize content strategy and empower HRlogics in creating content that resonates with target audiences and enhances online visibility. I also provided SEO training and guidance to internal teams, empowering them to integrate SEO principles into their respective roles and contribute to overall website optimization efforts.

​

As part of my content efforts, I developed an editorial calendar and framework for posting content and auditing existing content. I also collaborated with the marketing team to conduct client and internal executive interviews for thought-leadership blogs and developed lead-generation strategies leveraging existing webinar content to drive engagement and conversions. 

Achievements

  • Increased organic traffic by 600% and improved session duration by 121% by developing an editorial calendar and long-form blog content informed by audience personas and keyword research.

  • Improved crawlability, indexation, and search performance by 19% in two months by conducting technical SEO audits, identifying on-site and off-site opportunities, and implementing an internal backlinking strategy across six websites.

  • Enhanced lead tracking by 57% in one month through advanced UTM parameters built in Google Tag Manager and Campaign URL Builder to measure backlink performance.

  • Partnered with Sales to create client-driven thought-leadership content, including case studies and blogs, that strengthened audience credibility and reinforced brand authority.

Marketing Manager

ERE Media
Remote

June 2022 - July 2023

ERE Media is a small organization (fewer than 10 employees) serving corporate recruiters through live events, webinars, and online courses). Developed email and social media campaigns in support of five hybrid events, online training, and an on-demand webinar library. 

As a marketing department of one, I developed email and social media marketing campaigns supporting five hybrid events, SourceCon Academy online training, and the ERE Pro on-demand webinar library.

​

In this role, I used Stripo custom HTML builder to create eye-catching email designs and engaging copy, which I would then schedule and deploy through HubSpot. I used HubSpot for social media campaigns, automated outreach, and contact list maintenance/management, and I analyzed email campaign metrics and refined messaging through A/B testing to better engage the audience. 

​

I also conducted competitive analyses to inform event marketing positioning, pricing, and promotional activities, considering competitor strategies when developing marketing campaigns. I implemented top-of-funnel awareness and retention campaigns through organic social media posts, tailored to resonate with audience interests.

​

Part of my responsibilities included project managing the beginning stages of the newsletter migration from HubSpot to Beehiiv, collaborating with the CEO on website redesigns, and building connections with the audience at the events. Though my tenure was short, this experience has taught me how to create messages that resonate with the audience and deliver results.

Achievements

  • Optimized marketing messaging through competitor analyses and audience interviews, increasing conversion rates by 3% over one year.

  • Boosted email open rates by 13% in six months by leveraging HubSpot for A/B testing, audience segmentation, and personalized messaging.

  • Drove 7% growth in new subscribers and reduced bounce rates by 15% year over year through organic social media and email marketing campaigns designed for retention and engagement.

  • Increased sponsor retention by 8% in one year by collaborating with Sales to design and produce event collateral in Canva that showcased partner value.

Marketing Manager
Product Marketing Manager

Product
Marketing Manager

Simplify Compliance
Old Saybrook, CT/Remote

Oct. 2020 - June 2022

Simplify Compliance (500+ employees) provides solutions and products for HR, recruiting, safety, facilities, and IT/security professionals. As a product manager, I led the strategic planning and execution of numerous event product roadmaps, aligning with business objectives and delivering successful experiences for diverse audiences. 

As a product marketing manager, I led a small team that managed the Human Capital Management (HCM) event product line, which focused on HR, recruiting, safety, facilities, and IT/security topics.

​

In this role, I partnered with sales, marketing, and event operations teams to develop virtual event products that helped professionals keep up with the evolving compliance landscape. I defined the events' value propositions through competitive research, audience surveys, and extensive industry analysis. 

​

Using these insights, I coordinated with the marketing team to help them create consistent marketing messages and trained the sales team on customer pain points and how the events solve those issues while also focusing on sponsor benefits and value.

 

I also collaborated with subject matter experts to design event curricula that addressed audience pain points and interests and then analyzed event feedback surveys and reported key findings, providing insights into attendee intent and satisfaction levels to inform future event strategies.

​

Throughout my time, I've built valuable relationships across teams, with our event speakers, and even with attendees. I attribute my ability to make lasting connections to my candid and easy-going personality.

Achievements

  • ​Launched 36 new virtual event products end-to-end, exceeding paid-attendee revenue targets by 178% through market research, competitive analysis, and audience segmentation that informed event positioning.

  • Generated $1.5M in sponsored revenue in the first year by collaborating with Sales, Events, and Marketing to develop new virtual event offerings aligned with audience and sponsor needs.

  • Increased attendee satisfaction by 37% in six months by analyzing post-event feedback and optimizing event topics, agendas, and speaker selection.

  • Achieved 95% partner satisfaction by creating a speaker onboarding kit and developing sales and marketing collateral that clearly communicated event value propositions.

  • Managed a $50K annual speaker budget, directing campaign budgeting and performance tracking to maximize ROI and strengthen event performance.

Web Content Editor / Associate Content Manager

Simplify Compliance
Old Saybrook, CT/Remote

May 2014 - Oct. 2020

I started Simplify Compliance (formerly BLR) as a web content editor and worked my way up to an associate content manager, responsible for managing a small team of 3 writers (1 in-house, 2 freelance) and creating compelling content for our audience of HR professionals.

As a web content editor, I was responsible for creating top-of-funnel blog content on HR Daily Advisor and updating resources for the SaaS product HR.BLR.com (now HR Hero). The blog content was used to boost newsletter subscribers, and the subscriber lists were used to market sponsor resources. 

 

I had to know our audience inside and out, including their frustrations, what gets them motivated, and what helps them remain successful. I shared this knowledge across teams to help them understand the target audience to position the blogs and resources accurately.

 

This knowledge, my commitment to owning my respective blog, and the ability to keep things moving led to my promotion to Product Marketing Manager, in charge of HCM events and membership.

​

Although my tenure coincided with a transition period in SEO practices, during which keyword stuffing was prevalent and SEO plugins had limitations, I honed my skills in content optimization and adhered to evolving best practices.

 

While working with an SEO consultant, I gained insights into fundamental SEO principles, including the importance of alt-text in images and structuring content with headers. Despite the constraints of early SEO tools like YOAST, I navigated the challenges and focused on producing high-quality, user-friendly content that aligned with SEO guidelines.

Achievements

  • ​Produced and managed editorial content for the HR Daily Advisor eNewsletter, writing, curating, and editing five daily articles that supported the launch of two additional daily newsletters within two years.

  • Increased audience engagement by 7% in one year by developing an editorial calendar aligned with audience needs and creating long-form articles, research reports, infographics, videos, and social media content.

  • Improved organic traffic by 10% in one year by implementing SEO best practices and producing topical and sponsored eBooks, infographics, special reports, whitepapers, and slideshows aligned with business objectives.

  • Enhanced on-page SEO performance and readability by 87% through continuous content optimization, keyword targeting, structured data markup, and backlinking initiatives.

bottom of page