Driving Growth Through Content, Product Marketing, and Storytelling
About Me
I help B2B SaaS and digital-first organizations grow by turning complex ideas into compelling stories that attract, educate, and convert. With 10+ years of experience across content marketing, SEO strategy, and product marketing, I’ve built campaigns that expand visibility, generate pipeline, and empower sales teams with the tools they need to close.
What I Bring to the Table
Strategic Content Leadership: I’ve owned editorial roadmaps, led cross-channel campaigns, and managed launches that align with ABM priorities and business goals.
Data-Driven SEO & Growth: From building pillar strategies to optimizing for emerging AI-driven search, I’ve consistently grown organic visibility (+600% traffic in one role, +17% site visibility in another).
Product Marketing Expertise: I translate technical features into human stories, create positioning that differentiates in competitive markets, and build sales enablement assets that accelerate adoption.
AI & Innovation: I pioneered AI-driven content operations at TPGi by building 15 custom GPT agents, reducing production bottlenecks and scaling campaigns faster.
Cross-Functional Collaboration: Whether partnering with product, sales, or executives, I know how to bring teams together to execute, measure, and refine.
Overcoming the 'Industry Expertise' Gap
I may not come from your specific industry, but what I bring is a proven ability to learn new markets quickly and apply repeatable frameworks that work across industries.
From accessibility SaaS to HR tech to compliance solutions, I’ve consistently built expertise fast enough to execute campaigns that hit metrics within weeks.
How I Work
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I don’t wait to be told what to do. I build strategies, rally stakeholders, and move projects forward.
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I bring fresh campaign ideas and test new formats that help brands break through crowded markets.
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I juggle multiple projects while meeting deadlines and maintaining clear communication across teams.
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I work cross-functionally to ensure consistency and alignment at every stage of the buyer journey.
Why Me?
I bring a mix of strategic vision, hands-on execution, and adaptability. I’m not just producing content, I’m aligning it with business outcomes, finding efficiencies, and ensuring every asset adds value across channels. I’m passionate about helping organizations tell stronger stories, connect with their audiences, and achieve growth that lasts.