– Problem: Shifting from perpetual licenses to subscriptions created messaging friction, which meant that reps needed a simple way to explain differences, value, and renewals.

– Hypothesis: If we provide a side-by-side comparison with plain-language benefits and talk tracks, reps will handle objections faster and drive smoother subscription adoption.

– Strategy:
• Build a 1-page comparison: Definition & Duration, Updates & Support, Costs & Renewals.
• Emphasize subscription value (continuous updates, lower upfront, AI features, auto-renew).
• Format for both dealer and customer-facing use.

– Execution:
• Wrote concise copy blocks + callouts for each category.
• Designed printable + shareable versions with consistent terminology across product, support, and sales.
• Distributed via internal channels; briefed reps on how to use the sheet in live calls.

– Results:
• Reps equipped with a quick-reference tool to resolve confusion in real time.
• Higher adoption of subscription messaging among dealer reps (qualitative feedback).
• Shorter conversations around licensing details; clearer path to value.
• Attribution note: Enablement impact measured qualitatively; no direct revenue claim.

– Artifacts: How to Choose the Right JAWS, Fusion, or ZoomText Software Edition and License (Freedom Scientific; https://store.freedomscientific.com/pages/how-to-choose-the-right-jaws-fusion-or-zoomtext-software-edition-and-license)

– What I’d do next: Record a 2-min enablement video walking through “when to use which” talk track.

– Tech Stack: Excel & Word

– My role: Owned copy + design; partnered with Sales Leadership and Support on accuracy.