MARKETING SKILLS & EXPERTISE
01.
Audience Engagement & Growth
Orchestrated virtual events strategy to offset COVID-19 disruptions, launching 36 SaaS-focused programs and surpassing revenue targets by 178%. Applied voice-of-customer insights to refine content and curriculums, raising attendee satisfaction by 37%. Designed speaker enablement kit, boosting retention by 85% and post-event ratings by 95%.
02.
Brand Voice Messaging
Directed brand unification of five SaaS products at HRlogics into a single platform. Crafted messaging frameworks tailored for HR, finance, and staffing professionals, aligning narratives across sales, demand gen, and digital channels. Ensured resonance with executive-level decision-makers, strengthening positioning in a competitive market.
03.
Content Creation & Management
Built editorial calendars and content operations for HRlogics, ensuring balance across awareness, thought leadership, and pipeline-driving assets. Optimized websites for conversion tracking and multi-touch attribution, improving funnel accuracy by 20%. Collaborated with Sales to interview clients and produce thought-leadership assets, including case studies and blog content, that strengthened audience credibility and brand authority.
04.
Campaign Development & Execution
Executed multi-channel campaigns at ERE Media and TPGi, developing audience-specific content for events, webinars, and gated programs.
At ERE, I leveraged HubSpot automation for segmentation, achieving a 13% lift in open rates and a 10% CTR increase event-over-event.
At TPGi, I influenced ABM pipeline opportunities through persona-based nurture emails reaching 4K–13K contacts.
05.
Search Engine Optimization (SEO)
Spearheaded SEO initiatives across HRlogics and TPGi, embedding optimization into GTM campaigns and long-form assets.
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At HRlogics, I developed SEO guidelines, optimized content, and implemented backlinking strategies, driving a 19% increase in search rankings, a 600% surge in traffic, and a 121% boost in session duration within two months.
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At TPGi, I authored and optimized accessibility-focused blogs and guides, achieving Top 10 rankings for competitive terms such as “accessibility audit.” Increased site visibility by +15% YoY, drove 1,100+ new views with 70% mid-funnel engagement, and generated 640+ gated submissions that influenced $37K+ in attributed pipeline value.
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I also added a project that documents my abilities to set up Google tracking and how I monitor and analyze website engagement & performance to improve SEO. View my website SEO project.
06.
AI-Driven Solutions to Scale Campaigns
Led end-to-end content strategy at TPGi, positioning the brand as a trusted partner in digital accessibility compliance. Delivered 10+ cross-channel campaigns (webinars, blogs, long-form guides, video, and sales collateral), generating 640+ gated submissions, influencing 4,000+ contacts, and contributing $37K+ in attributed pipeline value. Pioneered AI-enabled content operations, training 15 GPT agents to scale production across 10 concurrent campaigns without sacrificing quality.
EDUCATION
Eastern Connecticut State University
Master's in Educational Technology
Willimantic, CT
Eastern Connecticut State University
Bachelor of Science in Communication and Digital Art & Design
Willimantic, CT
CERTIFICATIONS
August 2023
Skillshop (ex. Aug. 2024)
May 2022
Coursera (no exp.)
Google Analytics Certification
Gained foundational skills in data analytics using real-world data analytics scenarios. The content is highly interactive and exclusively developed by Google employees with decades of experience in data analytics. Through a mix of videos, assessments, and hands-on labs, you gain insight into data cleaning, problem-solving, critical thinking, data ethics, and data visualization, using tools like SQL, Tableau, and R Programming.
July 2022
Coursera (no exp.)
Google Digital Marketing & E-Commerce
Developed in-demand skills that prepare you for an entry-level job and learned how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Learned from subject-matter experts at Google and built a professional portfolio from course projects focused on customer personas, social media calendars, and more.
April 2022
Coursera (no exp.)
Google Project Management: Professional Certificate
Develop strategies for creating risk management plans; understanding process improvement techniques; managing escalations, team dynamics, and stakeholders; creating budgets and navigating procurement; utilizing project management software, tools, and templates; practicing Agile project management, with an emphasis on Scrum.