As a B2B SaaS Content Marketer who turns complex products into full-funnel programs that rank, educate, and convert. I’ve shipped enhanced SEO content, nurture emails, and sales enablement tools for a variety of campaigns that have lifted conversions by 16.7%, driven 640+ gated submissions, and influenced 4,000+ contacts across enterprise accessibility and HR tech.

Content Showcase Spotlight: Cvent VPAT Campaign
- Goal: Position TPGi as the go-to partner for enterprise procurement compliance and accessibility transparency.

Execution:
- Partnered with Cvent on a webinar, later repurposed into a case study.
- Transformed key takeaways into a LinkedIn carousel and drove traffic to a VPAT Guide download.
- Collaborated with a freelance designer Amy Clark (https://www.linkedin.com/in/clarkamy/) for graphics.

Narrative Highlights:
- VPATs shifted from “check-the-box” compliance to strategic tools for transparency.
- Accessibility became part of “done” in agile processes, not an afterthought.
- Clear documentation built client trust, especially in regulated industries.
- Strong VPAT practices reduced late-cycle surprises and sped up releases.

Result: Campaign assets strengthened TPGi’s credibility in enterprise sales conversations and positioned VPATs as growth enablers, not barriers.

Overall Results at TPGi
- Full-Funnel Campaigns: Orchestrated 10 cross-channel campaigns in 2025 that generated 640+ gated submissions, influenced 4,000+ contacts, and contributed $37K+ in attributed deal value.
- SEO & Visibility: Increased site visibility +17% YoY by optimizing blogs and landing pages; added 1,100+ new views with 70% mid-funnel engagement by mid-2025.
- Content Repurposing: Converted webinars, blogs, and case studies into multi-format assets (guides, infographics, carousels, and sales one-pagers) for PESO distribution.
- High-Performing Content: Authored and optimized assets (blogs, whitepapers, case studies, PR, sales collateral) that drove 4,100+ views and accounted for ~40% of total engagement in late 2024.
- AI-Driven Operations: Built and deployed 15 custom GPT agents trained on brand voice and product knowledge, enabling 10 concurrent campaigns and reducing production bottlenecks.