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Convince Your Boss to Partner with an Accessibility Audit Service Provider

  • Writer: Melissa Morse
    Melissa Morse
  • Nov 20, 2024
  • 5 min read

TL;DR: To gain executive buy-in for partnering with an accessibility audit service provider, focus on risk reduction, long-term ROI, and the benefits of ongoing accessibility management like TPGi as a Service (TaaS).


Your digital accessibility journey can kick off on a positive note with a complimentary scan of your website, empowering you to enhance accessibility before issues arise. Or your journey might begin with the unwelcome reality of a demand letter stating that your website is inaccessible, which is definitely not how you want to start.


Regardless, everyone ends up needing an audit report, and what teams do next will define the success.

For some, the audit report sits on their desk, eventually becoming a daunting reminder of the work ahead or that never happened. You know that remediation is crucial, but the scale of the task can be overwhelming.


And for others, they work towards establishing a sustainable accessibility practice and continue to make progress toward their goal.


Without continuous monitoring, testing, and improvement, the accessibility of your digital properties can quickly deteriorate.


Code changes, new content, and updated designs can introduce new accessibility issues. This not only hinders usability for people with disabilities but also exposes your organization to legal risks.


Understanding the Digital Accessibility Audit Journey

A digital accessibility audit involves several steps toward ensuring that your website or digital application meets accessibility standards and allows people with disabilities to use the application successfully.


Starting your journey by conducting your first audit establishes a baseline by understanding the current level of accessibility of your product and what barriers exist, but it doesn’t stop there. It also marks the beginning of your organization’s continuous effort to support and improve accessibility and the user experience for your users.


Regular automated monitoring combined with manual evaluation is necessary to catch new accessibility barriers as early as possible and ensure they’re addressed promptly. Partnering with an accessibility service provider offers long-term support and expert guidance to navigate this continuous process.


Why Continuous Support Is Critical

One audit is just a snapshot in time, but digital accessibility efforts present an ongoing challenge. As your website or application expands and new content is added, along with the needs of your users, so does the potential for accessibility barriers.


Relying on periodic audits alone means running the risk of issues slipping through the cracks, especially as audit data can quickly become stale. Without enabling automated monitoring and conducting routine audits, accessibility barriers may re-emerge, or new ones may surface, leaving your organization vulnerable to noncompliance, poor user experiences, and a future lawsuit.


Key Benefits of Ongoing Accessibility Management

  1. Stay Compliant: Accessibility laws and regulations are becoming more common worldwide, and industries must change to keep up. Continuous monitoring ensures your site stays compliant as new laws are introduced and standards change.

  2. Reduce Risk: Regular audits help you avoid potential lawsuits and demand letters by ensuring that accessibility issues are resolved before they become legal problems.

  3. Enhance User Experience: An optimally accessible website or digital product ensures a better experience for people with disabilities and can enhance usability for all users.

  4. Build Internal Capacity: Support your team’s growth by equipping them with the skills and knowledge to maintain accessibility independently. This builds long-term resilience, reducing compliance risks over time.

  5. Save Resources: Addressing issues proactively means fewer last-minute scrambles to fix urgent problems, reducing strain on your internal teams.


With support from partners like TPGi as a Service (TaaS), you can streamline the remediation process, ensure long-term accessibility, and protect your organization from legal risks.


Convince Your Boss: Why You Need TPGi as a Service (TaaS)

Accessibility isn’t a one-and-done project. It’s an ongoing commitment to providing inclusive experiences for all users.


Enter TPGi as a Service (TaaS). TaaS provides organizations with the continuous support needed to maintain accessibility across digital properties. TaaS helps your organization develop a strategy and embed accessibility testing into every development lifecycle phase. We’ll support your compliance efforts by conducting regular audits and tests and sharing expert guidance for remediating uncovered accessibility barriers.


By partnering with TPGi, you can rest easy knowing that your organization remains compliant, reduces legal risks, and provides an excellent user experience for all visitors. Take the next step and secure the long-term accessibility success your organization needs.


You’ve taken the first step toward a more inclusive digital future by conducting an accessibility audit. But the journey doesn’t end there. To sustain your organization’s accessibility efforts and ensure long-term success, you need a comprehensive strategy.


If you’re struggling to make progress or need guidance on building a robust accessibility program, you’re not alone. Use the template below to help you advocate for ongoing accessibility support and start the conversation at your organization.


Convince Your Boss Template 

Dear [Boss’s Name]

As we grow our digital presence, ensuring accessibility for people with disabilities is critical. A single oversight can exclude millions and expose us to legal and reputational risks while preventing our own colleagues from performing the work they were hired to do. 


Conducting an audit was a great start, but true accessibility requires ongoing effort. Without continuous monitoring, we risk falling out of compliance, exposing ourselves to litigation, and preventing users from interacting with our company. Here are just a few reasons why ongoing accessibility management is so important: 


  1. Audit Data Becomes Outdated Quickly: Our websites and/or digital products constantly change. Without regular audits and updates, resolved barriers may reappear, and new issues can emerge, putting compliance and user experience at risk. 

  2. Enhance User Experience: Continuous improvements don’t just fix problems — they elevate usability for all users, ensuring our digital products are inclusive and competitive. 

  3. Stay Ahead of Changing Laws and Standards: Regulations like the EAA and ADA Title II, along with WCAG standards, require continuous monitoring to ensure compliance and avoid legal risks. 

  4. Efficient Use of Resources: Addressing accessibility incrementally, as part of ongoing workflows, reduces wasted resources from outdated fixes and minimizes costly last-minute remediation. 


That’s why I think that partnering with TPGi as a Service (TaaS) is the next logical step for us. TPGi’s ongoing accessibility management program will allow us to: 

  • Stay Ahead of Compliance: TPGi continuously monitors and tests our digital properties, ensuring we meet accessibility standards like WCAG 2.2 and that digital barriers for people with disabilities are addressed. 

  • Reduce Legal Risk: With TaaS, we can proactively address accessibility issues before they escalate into costly lawsuits or demand letters. 

  • Improve User Experience: TPGi’s expert guidance will help us improve the usability of our digital content for all users, ensuring it is accessible and functional for people with disabilities. 

  • Save Time and Resources:  By partnering with TPGi, we gain expert support to streamline our accessibility efforts, allowing our internal teams to focus on core tasks while also building the knowledge to develop mature processes, making accessibility management more efficient over time. 

  • Maximize ROI: Proactively build accessibility into your development lifecycle and reduce costly retrofits and potential legal fees while fostering customer loyalty and expanding your market share. 


TaaS will provide us with the ongoing support we need to ensure long-term success. I’d love to discuss this further and explore how we can integrate this service into our accessibility strategy. 


Thank you for considering this important investment. 

[Your Name] 

About Melissa Morse

I am a seasoned Product and Content Marketing professional with a passion for continuous learning and sharing my knowledge. For the last decade, I have been focused on creating engaging marketing content for B2B audiences at the mid-market and enterprise levels. 

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