As part of the interview process for the Content Marketing Specialist role, I was tasked with the following candidate assignment:

Scenario:
A new B2B SaaS company, RPTR, is launching a workflow automation platform designed for small- to mid-sized businesses, called DINO. The platform helps teams automate
repetitive tasks, integrate multiple tools, and improve productivity. Your goal is to create an engaging, top-of-funnel blog piece and a brief content plan to generate interest from
potential business customers.

This exercise should take no more than 3-4 hours to complete. You may use AI tools to assist in research and planning portions, but need to disclose what you used and how you used it.

Part 1 – Research
1. Research the target audience (small-to-mid-sized business owners/managers) and competitive landscape for workflow automation tools.
2. As part of your final submission, include a short explanation (within your process recap) of:
o What tools/resources you used to research (e.g., competitor websites, user review platforms, SEO tools, AI tools).

Part 2 – Writing Component
1. Write a 500–700 word piece of content aimed at engaging and educating a B2B audience about the new product. Please include a suggested title.
2. The content should demonstrate value for business customers in a professional, approachable tone.

Part 3 – Content Plan & Process Recap
Create a single document (1 page max) that includes:
• A brief content plan that includes:
o How you would adapt the content into different formats and/or other pieces that could be developed to complement the piece (e.g., social media snippets, infographic, case study).
o How you would measure the success of this content (e.g., engagement, lead generation, sign-ups).

• A process recap (1–2 paragraphs) explaining:
o How you approached your research
o What tools/resources you used to research (e.g., competitor websites, user review platforms, SEO tools, AI tools).

Submission Requirements:
• Deliverables:
o Written piece (500–700 words)
o Content Plan & Process Recap document