Melissa Morse
Phone: 860-608-4693
Welcome to my professional portfolio website! I am a seasoned Product and Content Marketing professional with a passion for continuous learning and sharing my knowledge. For the last decade, I have been focused on creating engaging marketing content for B2B audiences at the mid-market and enterprise levels.
Through in-depth audience research, I can refine and cater my messaging to most professionals in any industry, including construction, education, healthcare, hospitality, manufacturing, retail, and transportation.
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Whether it's crafting compelling content that tells a story, analyzing data insights, or developing go-to-market strategies, I'm here to elevate your projects to new heights!
PROFESSIONAL EXPERIENCE
For over 10 years, I’ve crafted content-driven, go-to-market strategies for B2B SaaS products, accessibility solutions, and HR compliance/recruiting events. I love creating pillar pages, storytelling case studies, and AI-powered assistants that deliver measurable results. Most recently at TPGi, where I built 15 custom GPT agents to scale content across SEO, email, social, paid ads, and video, enabling 10 concurrent campaigns, boosting site visibility 17% YoY, and increasing engagement by 70% in 2025. I helped execute full-funnel campaigns generating 640+ gated submissions, influencing ~13,000 contacts, and contributing $37K+ in attributed deal value, all while ensuring content is accessible to the blind and low-vision community.
1
TPGi/Vispero
Content Marketing Manager
June 2024 - September 2025
TPGi is a global accessibility solutions provider that delivers assistive technology software and professional services to enterprise organizations, government agencies, and consumers. Combined strategic thinking, data-driven insights, and AI-enhanced content production to drive marketing campaigns that elevated brand visibility, generated demand, and reinforced compliance-focused positioning.
2
HRlogics
Director of Content
September 2023 - February 20204
HRlogics is a B2B SaaS start-up with under 200 employees, serving mid-market and enterprise-level HR and finance professionals. Created brand voice guidelines to align marketing and sales messaging for five existing products into a single, cohesive brand, and spear-headed pillar-based content marketing strategies to increase brand visibility.
3
ERE Media
Marketing Manager
June 2022 - July 2023
ERE Media is a B2B media publisher with fewer than 10 employees, serving talent acquisition professionals and recruiters in businesses of all sizes, through eNewsletters, live events, webinars, and online training. Developed email and social media marketing campaigns supporting five hybrid events, online training, and an on-demand webinar library.
